![]() That is also an excellent conclusion that can be drawn by analyzing the statistics after publication.ġ0. Perhaps infographics as a content unit will not be suitable for solving your problems in your field. It’s easy to figure out what infographics get good reach: look at the numbers in 2-3 weeks. The audience of all brands, bloggers, influencers, media is different, and one of the main tasks is to learn how to work in your niche and with your target audience. If you are talking about wines that go well with fish, there is no need to tell about the producing regions and the glasses for serving them. Infographics always convey only one idea. It’s like be overdressed: you get an inappropriate image in which you feel uncomfortable. There are infographics ideally designed from a visual point of view but completely empty in content. Follow the rule: one piece of infographics per one idea ![]() Therefore, use all available promo options, and don’t forget about this when developing the terms of reference.Ĩ. Often, there are sad cases when large media or bloggers share infographics, the authorship of which is not clear. Why? To get additional points of touch with the user if the infographic goes viral and gets high reach. ![]() Provide a source - a link to a blog, a USP of a company, a logo. Otherwise, it can disturb the perception of the main idea - do not overdo it with nuclear shades and creative fonts. It is best not to use more than three colors and fonts. Let’s say, Cisca’s Time Capsule is a type of infographics illustrating the development of design technology through inventions of the 1950s, 1960s, and 1970s.Ĭheck how the finished infographics look on different devices: texts, pictures, interactive elements should look equally good in the desktop and mobile versions.Īn important point - take care of the eyesight of subscribers. You can find interesting examples on Behance, where designers post portfolios. The more infographics you see, the faster you find solutions for your projects: you analyze what was done well and what could be improved. Analyze as many good examples as possible For example, you can indicate at the bottom of the infographic “according to Rosstat data” and provide a link to this study.ĥ. To increase the credibility of the data presented, refer to sources. Run short interviews with experts on the topic to find unique insights. Work with the results of Levada Center, FOM, Rosstat research data. The text is read sequentially, and linearly the visual image conveys information in several dimensions - color, shadows, perspective.Īdapt all textual explanations: add symbols, break long text into short sentences, or better - cut it as much as possible. The purpose of infographics is to tell a story in an alternative storytelling format: no text. Take into account the context - for which segment of the target audience the infographics are created, what will be the structure that will bring all the elements into a single one, what conclusion or what action the user should make after seeing the post on social networks. Therefore, when working on infographics, the emphasis should be on the visual image. Start usingĪ person remembers 20% of what they read and 80% of what they see, says Mark Tigelaar in his book ′′ How to Read, Remember and Never Forget”. Create a landing page in 3 minutes and start selling. That will seriously help at the stage of information gathering and fact-checking: it is clear what is required and what data is not required.įree features to create landing pages - create a page that will be selling. When choosing an idea to work on, you can focus on one of the types of infographics. Check at each step to see if anything else can be cut or removed. If you want every detail to get explored, make 3-5 slides. Do not go too heavy with elements and meanings. Mark up graphic elements - icons, flowcharts, and diagrams. When drafting a brief for infographics, prepare a text prototype. A simple “googling” can help not repeat and not waste resources on what has already been done. ![]() If you’re looking for viral reach, choose the broadest topic possible, but avoid clichés. Let’s consider the main stages of working on infographics and analyze successful examples that will help you note everything you need to create such graphic content. The main points are highlighted, everything is given in a nutshell - and all you need to do is just remember it. Users will appreciate such a modern way of presenting content. ![]() What attracts users to infographics? There is no “waffle” - systematized data “sells” an idea better than a pile of figures, facts, thoughts. Such the format makes it possible to simplify the perception of information: it is easy to explain complex things. Infographics are indispensable in social networks and often go viral - users repost, share with friends and save them. ![]()
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